To continue tracking customer behavior and analyzing store traffic, you need to add your Meta pixel to the Facebook and Instagram app.Īfter you add your Meta pixel to the Facebook and Instagram app, you don't need to remove the Meta pixel from your Online Store Preferences.Today, Google introduced Gemini, the most capable and flexible AI model we’ve ever built. On July 1, 2023, management of Meta pixel is moving from your Online Store Preferences to the Facebook & Instagram app. Migrating your Meta pixel to the Facebook and Instagram app For more information on customer data-sharing events, refer to Facebook data sharing. Delete the Meta pixel, and then click Save.Īfter you add a Meta pixel in Shopify, the pixel tracks certain events on your online store, such as when a customer views a certain page.In the Meta pixel section, click Change.From the Apps and sales channels page, click Online store.Remove your Meta pixel in your Online Store Preferences If you don't remove the pixel code, then your store will have more than one pixel on it, which can result in duplicate or incorrect data in your reports. If you edited your theme file code to add a Meta pixel, then you need to remove the pixel code before you can add a Meta pixel ID using Facebook and Instagram by Meta. In the Share data settings section, click Change to remove your current pixel.Ĭonnect another pixel, or create a new one. In the Choose data-sharing level section select Standard, Enhanced, or Maximum.Ĭhange or remove a Meta pixel from your online store Steps: In the Customer data-sharing section, click the Enable data-sharing toggle. Steps:įrom your Shopify admin, click Settings > Apps and sales channels.įrom the Apps and sales channels page, click Facebook & Instagram.Ĭlick Settings, and then click Share data settings. If you've recently added a Meta pixel to your online store, then you need to wait for customer activity before any data is displayed in Facebook Ads Manager. Learn about how to tell if your Meta pixel is working from the Facebook Help Center. Click Connect to connect a preexisting Meta pixel or click Create new to create a new Meta pixel.Īfter you add a Meta pixel to your online store, make sure that it's working by using Facebook Ads Manager. In the Customer data-sharing section of your Share data settings in Facebook and Instagram by Meta, there's a list of pixels that you have created. ![]() You can manage your Meta pixel in the Share data settings within the Settings section of Facebook and Instagram by Meta. Before you can add a Meta pixel, you need to activate data sharing in the Customer data-sharing section. A Meta pixel can be added when you're setting up Instagram Shopping or Facebook Shop. When you add a Meta pixel to Facebook and Instagram by Meta, the pixel integrates with your online store. ![]() To create a pixel in Facebook Ads Manager, refer to the Facebook Help Center. You can create a new Meta pixel directly in Facebook and Instagram by Meta by clicking Create new in the pixel set-up box, or you can create a Meta pixel in Facebook Ads Manager.
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